The North American Mission Board (NAMB) exists to serve pastors, churches and other Southern Baptist ministry partners as they engage the mission field in the United States, Canada and beyond. We are all about the gospel. Seeing the good news of Jesus Christ spread throughout North America is our primary goal.
North America is becoming an increasingly difficult mission field. The last 20 years in particular have seen some of the most consequential shifts in religious belief. The percentage of the population who do not identify with any religious tradition has steadily risen as Americans and Canadians have embraced a culture that no longer values any form of institutionalized religion, let alone Christianity.
North America and Europe are the only two continents in the world where the population of Christians is on the decline. More and more, our society is creeping toward becoming post-Christian as an estimated 281 million do not know Jesus.
To rise to that challenge and confront the growing sense of spiritual lostness, NAMB has sharpened its focus—equipping Southern Baptists in the areas of evangelism, church planting, compassion ministry and chaplaincy.
