5 Reasons to Lead Your Church to Invest in the Annie Armstrong Easter Offering

By Vance Pitman

Every year, Southern Baptists’ generous giving to the Annie Armstrong Easter Offering (AAEO) makes a wave of eternal impact across North America. Here are five reasons you should lead your church to unite with other Southern Baptists by investing in this vital offering.

  1. The Annie Armstrong Easter Offering is the financial engine for church planting across North America.

Funds from AAEO are Send Network’s primary financial source to fuel the mission of churches planting churches everywhere for everyone. Every dollar is sent straight to the field to support missionaries in church planting and compassion ministry.

The Annie Offering goes to work in a multitude of ways from assessing new planters, providing training, coaching and ongoing care to church planters and spouses. It is used for evangelism materials and leadership training to help churches send church planters.

 Your gifts to AAEO fuel ministry grants that planters can use for Bibles and discipleship materials, neighborhood outreach events, cover rent for worship facilities and much more.

  1. It’s an opportunity to unite with thousands of other churches.

Send Network is a family of churches planting churches — we are stronger together. Since 1895, Southern Baptist individuals and churches have linked arms to give more than $2 billion to AAEO, enabling missionaries to be sent, churches to be planted and lives to be changed by the gospel.

Leading your church to give to the Annie Armstrong Easter Offering enables you to become part of moving this mission forward and bless others as you have been blessed.

  1. Church planters and their families get crucial tools and support, allowing them to focus on the work of reaching communities with the gospel.

Send Network offers practical help that enables church planters to plant healthy, multiplying churches. Through the faithful giving of Southern Baptists in 2022, God supplied Send Network with the ability to provide an extra tier of support for new church planters through a strong benefits package.

By addressing this critical need for endorsed planters in their first year of ministry, planters are able to focus on reaching their communities with the gospel. When you lead your church to give to AAEO, it allows for more planters to join the work of expanding God’s kingdom in North America.

  1. The need is greater than ever.

281 million people are estimated to be lost in North America — one of only two continents in the world where Christianity is declining. As the mission field grows, the costs of ministry are continuing to rise. But you and your church can make a kingdom impact when you invest in AAEO.

By leading your church to give, you will be meeting the urgent spiritual need of North America to be reached with the gospel.

  1. Giving to AAEO makes an eternal impact across North America, and ultimately among the nations.

The historic results of Southern Baptists’ gifts to AAEO are astounding! Today, AAEO supports 2,400 missionaries and their families as they reach unreached neighborhoods for Christ.

In 2021, Send Network and Southern Baptists came together to add 1,018 new congregations – that’s countless more opportunities to make an eternal impact in North America and beyond, for the glory of God.

Leading your church members to invest in AAEO will multiply the impact of their giving. You and your church will play a part in moving God’s mission forward in North America and beyond by supporting planters and teams already on the field and by sending even more.

Together, we are focused on churches planting churches in North America, that the nations may know Christ. Every local church has a special role in joining in the expansion of God’s kingdom locally and globally.

To join the mission of fueling church planting in North America, and for promotional resources to share this incredible opportunity with your church, visit FueledByAnnie.com.


Published February 8, 2023

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Vance Pitman

Vance Pitman is the senior pastor at Hope Church, Las Vegas, Nevada, and the city catalyst for Send Las Vegas. From a small group of 18 adults in a living room, Hope’s fellowship has grown to more than 3,000 people in small groups desiring to connect people to the life of a Jesus follower. He holds a bachelor’s degree with a major in history and a minor in business management from the University of North Alabama and a Master of Divinity degree from Mid-America Baptist Theological Seminary. Vance and his wife Kristie have four children: Hannah, Caleb, Elijah and Faith.